Dytomic (2025)
Role: Community Manager
Tools: Confluence, Adobe Premiere, Adobe Photoshop, Adobe AfterEffects
Platforms: Discord, YouTube, Instagram, X/Twitter, TikTok
Timeline: January-March 2025
OVERVIEW
From January to late March 2025, I worked with Dytomic, a game development company based in Montreal, Quebec, as a Community Manager. I worked primarily to promote Dytomic's upcoming release Pirate Raids: Conquest (PRC), a mobile collectible card game with a unique battlefield set in pirate fantasy world.
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After creating a virtual deck of 20 cards and choosing a Captain represent yourself on the battlefield, players would take turns playing Fighter Cards on a grid based battlefield where they can move cards in the cardinal directions (similar to chess). Once a player's Fighter Card reaches the other side of the battlefield, they can attack the opponent's Captain to deal damage. Players can support this effort by using a variety of Fighter card effects, runic spell cards (that do not persist on the battlefield), and their captain's special ability that helps inform their deckbuilding strategy. First player to drop the opponent's health points (HP) to 0 wins the game.​​
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​My Contributions:
My duties primarily consisted of creating promotional graphics and videos for PRC alongside making content plans, interacting with the game's budding community on Discord, and managing PRC's social media platforms. I also attended a variety of meetings throughout the week, using the opportunity to ask questions to help inform my social media planning.
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The first month of my time at Dytomic involved mainly planning and augmenting PRC's social media platforms. This included creating a Linktree to aggregate all of PRC's social media links, creating an important connective tissue to get potential players interested in Pirate Raids: Conquest. I also edited PRC's social media settings, editing descriptions, optimizing account settings, and adding the Linktree where possible. I also wrote and organized a couple of social media documents on the company's Confluence in order to make a content plan.
An example of a graphic I made to promote PRC's first alpha playtest
​By February, I transitioned to my main role in creating content to help promote Pirate Raids: Conquest. I created graphics as well as a couple of short videos for PRC's social media platforms, mainly focusing on showcasing cards and asset development on the game.
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This would be my main routine for the rest of my tenure with Dytomic alongside monitoring their social media platforms and interacting with prospective game testers on PRC's Discord server. Dytomic was set to have a demo playtest of PRC in early April, so most of my efforts were working towards that goal.
An example of an Instagram Post I made for Pirate Raids: Conquest, showcasing a Fighter Card from the game while also giving some usage tips on the second picture.
Skills & Tools
A YouTube Video Short I made showcasing progress made on the 3D Captain model of the Runeborne character Kierga
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Wrote a content marketing plan on Confluence, creating calendars and lists of ideas to coordinate social media marketing efforts
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Managed multiple social media platforms (YouTube, X/Twitter, Instagram, Discord, TikTok), interacting with community members and gathering feedback and engagement metrics
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Created Assets using industry standard tools such as Adobe Premiere, Photoshop, and AfterEffects
The Challenge
An early playtest promotional graphic
While working at a startup company has its fair share of well-known hurdles, my time with Dytomic was uniquely daunting in how my approach to social media marketing was challenged. I joined the team during early production of Pirate Raids: Conquest, and faced a difficult task in trying to promote the game's pre-alpha demo with minimal assets.
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With video footage unavailable until late February, I created a content plan to try and circumvent this through using what PRC did have: its card designs and artworks. Working with the Art Director, we created a post template that I would use to create card reveal posts that I could schedule throughout the week. This helped keep a steady production of posts until I could finally obtain video footage of the game.
Once video footage was finally available, I recorded videos using Bluestacks to play the mobile game from my computer. Cutting the clips into various short pieces, I planned to use them to help selectively demonstrate the game's mechanics, an important step when marketing a new video game in its pre-alpha stages.
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I ran into issues however, as game footage ended up being delay and then canceled. This had me reevaluate my content plan entirely in March as I could not use any video footage. To help patch the gaps, card reveal posts were slowed down in frequency, and I came up with a couple of extra post ideas such as a post to help celebrate St. Patrick's Day in March 2025 (as seen on the right).
A St. Patrick's Day-themed post made through coordinating with the team's 2D artist
Another unique challenge came in the form of company branding. I was initially forbidden from adding watermarks on graphics that I made for social media. This was quite perplexing for me, as previous experience with Mountain Side Games as well as my own social media ventures taught me the importance of watermarks, especially in converting passing viewers to followers.
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After some time however, I was allowed to add watermarks and small branding on graphics going into March. This involved using important engagement-to-follower analytic data to highlight the importance of being able to hook passing viewer's interest.
There were also difficulties regarding video content creation, as the lack of assets available to use made it difficult to create longer videos about the game. I did however, end up writing a plethora of scripts for game introduction and tutorial videos.
Final Reflection
A collection of emotes made using card artwork for Pirate Raids: Conquest's Discord server for community engagement
At the end of March, Dytomic went through company restructuring due to sudden economic changes. Before I ended my role with the company, I was able to provide them with the aforementioned, documentation, feedback forms, and other visual assets I created (such as the Discord server emotes above) for the future.
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Overall, my time at Dytomic was very beneficial for me as I obtained experience working in game development marketing firsthand. The challenges I was presented with during my time working there were the type anyone in creative development could face and it was good to learn to how to deal with certain situations.
​I hope to use the valuable experience I gained in future social media projects and positions going forward.